LAS VEGAS (December 1, 2021) – Girls Scouts of Southern Nevada is pleased to announce the appointment of Aimee Romero as Chief Communications and Development Officer. In this role, Romero leads the council’s public relations and media engagement, along with donor relations and strategic marketing outreach designed to elevate the Girl Scout brand in Southern Nevada and nationwide.
Romero is an accomplished journalist, with more than a decade of broadcast experience covering major news stories including the attacks of September 11 and the aftermath of Hurricane Katrina. Romero earned a regional Emmy from the National Academy of Television Arts and Sciences - Southeast region while working as a producer at WCNC in Charlotte, North Carolina. Romero also worked as a producer and live news director at local news stations KNTV and KLAS, before transitioning to marketing agency executive roles here in Southern Nevada. In her role as public relations account executive at The Firm Public Relations & Marketing, Romero represented a variety of diverse, high-profile accounts including Caesar’s Entertainment, Macy’s, Bank of America, and University of Phoenix. Romero was awarded a prestigious PRSA Pinnacle Award for penning a comprehensive kindergarten readiness guide for the Nevada Early Childhood Advisory Council. Prior to joining GSSNV, Romero served as Director of Business Development at Seven Hills Hospital, a 134-bed behavioral health facility located in Henderson, Nev.
“It is such an honor and privilege to serve the organization that taught me so much about courage, character and confidence as a young girl,” Romero said. “The cookie program was my first experience with sales and marketing, and my success as a Girl Scout gave me to confidence to pursue this career path,” she said.
Romero earned her bachelor’s degree in Mass Communications from the University of Nevada, Las Vegas.
About Girl Scouts of Southern Nevada:
Founded on April 14, 1932 in Boulder City, Girl Scouts of Southern Nevada (GSSNV) is the preeminent leadership development organization for girls. GSSNV focuses on four key pillars: STEAM Education, Outdoor Experiences, Life Skills, and Entrepreneurship Opportunities. GSSNV serves the four Southern-most counties in Nevada: Clark, Lincoln, Nye, & Esmeralda, as well as the Southern California counties of Inyo and San Bernardino (eastern border).